How Bloom & Vine Recovered $340K in Abandoned Cart Revenue
The Challenge
Bloom & Vine, an online home decor retailer, had a 72% cart abandonment rate — typical for e-commerce, but they had zero recovery system in place. Thousands of potential sales were slipping through the cracks every month with no follow-up.
The Solution
Using IGSendMail's Shopify integration, Bloom & Vine set up a 3-email abandoned cart sequence. Email 1 sent 1 hour after abandonment with a gentle reminder and product images. Email 2 sent at 24 hours with social proof and reviews. Email 3 sent at 72 hours with a 10% discount and urgency messaging. They also added post-purchase follow-ups with cross-sell recommendations.
The Results
In the first year, the abandoned cart sequence recovered $340K in revenue that would have been lost. The recovery rate reached 22% — well above the 5-10% industry average. When factoring in the cost of IGSendMail, the return on investment was 3.2x.
“We were leaving six figures on the table every year. The Shopify integration took 5 minutes to set up, and the revenue started flowing in on day one.”
