How TechStart Increased Trial-to-Paid Conversions by 47%
The Challenge
TechStart had a solid product but struggled with low free-trial-to-paid conversion rates. Only 8% of trial users were converting. The team was sending a single welcome email and hoping for the best — no nurture sequence, no behavioral triggers, no follow-up when users went inactive during their trial.
The Solution
TechStart built a 7-email onboarding sequence in IGSendMail's visual workflow builder. Each email was triggered by user behavior: when a user completed their first project, they received a congratulations email with tips. When a user went inactive for 3 days, they received a re-engagement email highlighting unused features. The sequence ended with a personalized upgrade offer on day 12 of the 14-day trial.
The Results
Within 90 days, trial-to-paid conversions increased from 8% to 11.7% — a 47% improvement. Monthly churn dropped 28% as the better-onboarded users stuck around longer. The automation generated an additional $180K in ARR with zero additional headcount.
“The automation workflows paid for themselves in the first week. We went from guessing to knowing exactly which emails drive conversions.”
