Alex Kim launched The Daily Dispatch with 500 subscribers and a tight budget. Paid tools like ConvertKit would have cost $79/month at that scale — money that needed to go into content creation instead. Alex needed a platform that was free to start but wouldn't force an expensive migration later.
Alex started on IGSendMail's free plan (2,500 subscribers, 5,000 emails/month). They built landing pages for lead magnets, set up an automated welcome series, and used referral tracking to incentivize subscriber sharing. At 5,000 subscribers, they upgraded to Starter ($14/month) — still saving $60/month vs ConvertKit.
“Starting free meant I could invest in content instead of tools. When I needed more, upgrading was seamless — no migration, no data loss, just more features.”
In 14 months, The Daily Dispatch grew from 500 to 25,000 subscribers. Open rates averaged 52% — well above the industry average of 22%. The newsletter now generates $4K/month in sponsorship revenue. Total cost of IGSendMail over 14 months: $665 (vs $2,800+ on ConvertKit).
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