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3 articles tagged with CAN-SPAM.
What the law actually requires from your unsubscribe link under CAN-SPAM, CASL, and GDPR, plus the one-click List-Unsubscribe headers major mailbox providers now require from bulk senders. Includes a comparison table of deadlines, the friction you cannot add, footer requirements, and preference-center best practice.
Email consent wording has to name who is sending, what they will send, how often, and how to stop. This guide gives seven copy-and-adapt checkbox examples by scenario, a table of failing wording with fixes, the design traps around the box itself, how GDPR, CAN-SPAM and CASL differ, and exactly what to record so consent can be proven later.
CAN-SPAM is shorter and stranger than people assume — it does not require opt-in, but it does carry a per-email penalty and it holds you responsible for what your agency sends.
