Looking for a Kit (ConvertKit) alternative?

ConvertKit rebranded to Kit in 2025, so the same email marketing platform now shows up under both names depending on where you look. If you're comparing ConvertKit alternatives, you're comparing alternatives to Kit — same company, same subscriber-based pricing, new name on the invoice.

Where Kit and IGSendMail solve different problems

Both are marketing automation platforms at heart, but built for different jobs. Kit built its platform around individual creators: newsletters, a built-in Creator Network for cross-promotion, and tools for selling digital products and building landing pages without leaving the app. If your business runs on that creator-commerce model — courses, memberships, paid communities — Kit's all-in-one approach has real advantages, and IGSendMail doesn't try to compete there. We don't sell digital products or build landing pages.

IGSendMail is built around a different priority: sending a lot of email reliably, whether that's a welcome series, an abandoned-cart campaign, or a one-off email campaign to your whole list — without a per-subscriber bill that climbs every time your list grows. That shows up in the feature set above — a visual drag-and-drop workflow builder for automation, a subject line testing tool, abandoned cart recovery and RSS-to-email campaigns for stores and blogs Kit doesn't handle natively, click heatmaps, advanced reporting, and revenue attribution, and a built-in SMTP relay for transactional email (receipts, password resets, order confirmations) alongside your marketing sends. Kit's automation covers a solo creator's welcome sequence well; it gets harder to justify once you need advanced branching, revenue tracking, and email verification in the same platform instead of stitched together with add-ons.

Worth naming honestly: Kit has expanded into SMS marketing and push notifications as it grew past email-only. IGSendMail doesn't send SMS or push today — the platform is deliberately focused on getting email automation, deliverability, and reporting right, which is what's reflected in the comparison table above. If omnichannel messaging beyond email is a hard requirement, that's a real point in Kit's favor.

For a small business or growing team moving past a solo-creator newsletter, that trade-off usually runs the other way: one platform for email marketing, automation, and verification — with unlimited contacts on every paid plan — tends to matter more day to day than Kit's creator-specific extras.