Looking for a SendGrid alternative?
IGSendMail is the affordable SendGrid alternative for businesses that want unlimited contacts, high inbox deliverability, and AI-powered tools — from $19/mo, up to 68% cheaper than SendGrid, with a step-by-step guide for switching.
Switching from SendGrid? Get the step-by-step migration guide
Why businesses switch from SendGrid to IGSendMail
Marketing email with unlimited contacts, priced by sends
Unlimited contacts on every paid plan
SendGrid charges more as your list grows — and often bills you for unsubscribed and duplicate contacts. IGSendMail never charges per contact.
Up to 68% lower cost
At 10,000 subscribers SendGrid runs about $60/mo. The same on IGSendMail is $19/mo — roughly $492 saved a year.
high inbox deliverability, built in
SPF, DKIM and DMARC records written for you, automatic bounce and complaint suppression, and built-in list verification keep your campaigns out of spam — tools SendGrid charges extra for or leaves out.
Switch in an afternoon
A step-by-step guide for moving from SendGrid: contacts, unsubscribes, templates and automations. Keep SendGrid running until your first send, and if you get stuck, we answer by email.
IGSendMail vs SendGrid: side-by-side
Everything you'd pay extra for with SendGrid is included by default.
| Feature | IGSendMail | SendGrid |
|---|---|---|
| Unlimited Subscribers | ||
| Starting Price | $0 (free plan) | $19.95/mo (free tier removed) |
| Monthly Email Sends (10K subs) | 100,000 | Metered per email |
| Drag-and-Drop Automation | Limited | |
| A/B Testing | ||
| 65+ Email Templates | ||
| Deliverability Tools | ||
| Built-in Email Verification | Up to 50K/mo | Paid add-on |
| API Access | ||
| White-Label | ||
| Advanced Analytics | ||
| Click Heatmaps | ||
| GDPR Compliance | ||
| Priority Support | Higher tiers only |
At 10,000 subscribers, SendGrid costs about $60/mo vs $19/mo on IGSendMail — that's $492 saved per year.
What SendGrid and IGSendMail cost by list size
| Contacts | SendGrid | IGSendMail |
|---|---|---|
| 1,000 | $20/mo | $19/mo |
| 5,000 | $30/mo | $19/mo |
| 10,000 | $60/mo | $19/mo |
| 25,000 | $100/mo | $49/mo |
| 50,000 | $200/mo | $49/mo |
| 100,000 | $400/mo | $99/mo |
SendGrid prices are its published monthly list prices at each contact tier. IGSendMail prices by monthly sends, not contacts; the plan shown covers a list of that size at roughly four sends per contact a month. Heavier senders move up a plan, lighter senders may not need to.
Switching from SendGrid is easy
Most people are done in an afternoon. Here's the whole process, and if you get stuck, we answer by email.
1. Export from SendGrid
Download your contacts as a CSV and your templates as HTML from SendGrid.
2. Import to IGSendMail
Upload your list, map your fields, and import your unsubscribes so they stay suppressed. Paste in your templates.
3. Authenticate & send
The app writes your SPF, DKIM and DMARC records for you to publish. Then start with your most engaged contacts.
Why people look for a SendGrid alternative
SendGrid is a transactional email service first: an API and an SMTP relay for receipts, password resets and notifications, with marketing campaigns bolted on. The API is excellent and the marketing side is basic — limited automation, no click heatmaps, and email verification as a paid add-on. It also retired its long-standing free tier, which removed the main reason many small senders chose it, and pricing is metered per email rather than per plan.
The people who leave fall into two groups. Developers who only needed transactional email and now pay from $19.95 a month for what used to be free, and businesses who tried to run marketing campaigns through it and hit the limits of a product that was never designed for that.
How the pricing compares
At 1,000 contacts SendGrid is about $20 a month against $19 on IGSendMail. At 10,000 contacts it is around $60 against $19. At 50,000 it is roughly $200 against $49, and at 100,000 contacts it is about $400 against $99. A dedicated IP is included from SendGrid's Pro tier at $89.95 a month.
IGSendMail does not charge for contacts. Every paid plan includes unlimited subscribers and you pay for the emails you send: Starter is $19 a month for 50,000 sends, Pro is $49 for 200,000 and Business is $99 for 500,000, with extra sends from $5 per 10,000 and unused packs carrying over. The free plan covers 2,500 contacts and 3,000 sends a month.
SendGrid meters per email, so a low-volume transactional sender can pay less than any marketing plan. IGSendMail is for marketing email and has no SMTP relay yet, so if you use SendGrid for application email, keep that there and compare IGSendMail with the marketing side of your bill.
What carries over when you switch
Your list comes across as a CSV export with every field, tag and custom value intact, and duplicates and invalid addresses are caught by built-in verification on import. Templates export as HTML from most platforms and import straight into the drag-and-drop editor, or you can start from the 65+ responsive templates that ship with every plan.
Automations do not export from any platform as a file, so a welcome series or an abandoned-cart flow is rebuilt rather than moved. That is usually an afternoon's work for a handful of sequences, and it is the part of a migration worth planning for. The step-by-step migration guide covers each part, and if you get stuck, the support team answers by email.
Sending domain authentication is the one thing that must happen before the first send. SPF, DKIM and DMARC records for your domain are generated inside the app; add them at your DNS host and the platform verifies them. Bounces, complaints and unsubscribes are processed automatically from that point on.
When SendGrid is still the better choice
If you need a transactional API at very high volume with no marketing at all, SendGrid's infrastructure and documentation are built for that and its metered pricing can be cheaper at scale. If your developers already depend on its libraries and webhooks, the switching cost is real. Move if you are running marketing campaigns through it, or if you are paying for SendGrid and a second platform to do what one could.
At a glance
IGSendMail at a glance, for SendGrid users
- 01IGSendMail is a US-based, veteran-owned email marketing platform founded in 2020.
- 02The free plan includes up to 2,500 contacts and 3,000 emails a month.
- 03Paid plans are Starter at $19/month (50,000 sends), Pro at $49/month (200,000 sends) and Business at $99/month (500,000 sends). Enterprise is $497/month for 2,000,000 sends.
- 04Every paid plan includes unlimited contacts. Pricing is based on monthly sends, and unsubscribed contacts are never billed.
- 05Annual billing saves about 20%: Starter is $180 a year.
- 06A REST API and webhooks are included on paid plans; IGSendMail is for marketing email, not transactional email such as password resets.
- 07The email builder ships with 65+ responsive templates, a drag-and-drop editor and a visual automation builder.
- 08Switching is self-serve: step-by-step migration guides cover contacts, unsubscribes, templates and automations, and support answers migration questions by email.
- 09GDPR, CAN-SPAM and CASL tooling is built in: double opt-in, consent management and one-click unsubscribe.
- 10White-label branding for agencies comes with Pro, Business and Enterprise, from $49/month.
Figures current as of September 2026. Full plan details on the pricing page.
SendGrid alternative — FAQs
Can I import my templates from SendGrid?
Templates SendGrid lets you export as HTML can be pasted straight into a new IGSendMail template. Drag-and-drop templates usually can't be exported from any platform, so those are rebuilt in the editor, which typically takes 15 to 60 minutes each. The step-by-step migration guide covers both.
Will I lose my subscriber data?
No. Export your list as a CSV from SendGrid, then import it into IGSendMail and map each column to a field, so names, tags and custom data come across. Import your unsubscribes and bounces too, so they stay suppressed. The step-by-step migration guide walks through each step.
How long does migration take?
Contacts and unsubscribes take about 15 minutes. Templates and automations depend on how many you have; most people finish in an afternoon. Keep your old account running until your first send so there's no gap, and if you get stuck, the support team answers by email.
Is IGSendMail really cheaper than SendGrid?
Yes. IGSendMail offers unlimited contacts on every paid plan starting at $19/mo. Use our pricing calculator above to see exactly how much you'll save.
Does IGSendMail support transactional email and SMTP relay like SendGrid?
Not yet. IGSendMail is built for marketing email: campaigns, newsletters and automations with unlimited contacts. If you use SendGrid for application email such as password resets and receipts, keep that on a dedicated transactional provider and move your marketing to IGSendMail.
SendGrid removed its free tier — does IGSendMail have one?
Yes. IGSendMail has a free plan for up to 2,500 contacts, and paid plans start at $19/mo with unlimited contacts — no metered per-email surprises.
Ready to leave SendGrid behind?
Start free with unlimited contacts, AI tools, and high deliverability. Step-by-step migration guide from SendGrid included.
Last updated June 2026