Looking for a HubSpot alternative?

Why people look for a HubSpot alternative for email

HubSpot Marketing Hub is a CRM with email marketing attached rather than the other way round. If you are buying the whole platform — sales, marketing and CRM in one — the email is a reasonable part of it. As an email marketing tool bought on its own it is the most expensive option in this comparison by a wide margin, roughly $400 a month at 10,000 contacts, and much of what you pay for lives outside email.

The ladder makes it worse for email-first buyers: click heatmaps start at the professional tier, transactional email is an add-on, and priority support costs extra. Companies that adopted HubSpot for the CRM and later realised email was their main use of it are the typical switchers.

How the pricing compares

At 1,000 contacts HubSpot is about $50 a month against $19 on IGSendMail. At 10,000 contacts it is around $400 against $19. At 50,000 it is roughly $1,600 against $49, and at 100,000 contacts it is about $3,200 against IGSendMail's Business plan at $99.

IGSendMail does not charge for contacts. Every paid plan includes unlimited subscribers and you pay for the emails you send: Starter is $19 a month for 50,000 sends, Pro is $49 for 200,000 and Business is $99 for 500,000, with extra sends from $5 per 10,000 and unused packs carrying over. The free plan covers 2,500 contacts and 3,000 sends a month.

HubSpot's send allowance is around 100,000 a month at the 10,000-contact tier. No plausible send volume closes a gap this size; the comparison is only close if you are genuinely using the CRM, sales and marketing tools that make up most of the price.

What carries over when you switch

Your list comes across as a CSV export with every field, tag and custom value intact, and duplicates and invalid addresses are caught by built-in verification on import. Templates export as HTML from most platforms and import straight into the drag-and-drop editor, or you can start from the 65+ responsive templates that ship with every plan.

Automations do not export from any platform as a file, so a welcome series or an abandoned-cart flow is rebuilt rather than moved. That is usually an afternoon's work for a handful of sequences, and it is the part of a migration worth planning for. The step-by-step migration guide covers each part, and if you get stuck, the support team answers by email.

Sending domain authentication is the one thing that must happen before the first send. SPF, DKIM and DMARC records for your domain are generated inside the app; add them at your DNS host and the platform verifies them. Bounces, complaints and unsubscribes are processed automatically from that point on.

When HubSpot is still the better choice

If your sales team lives in HubSpot's CRM and your marketing automation is driven by deal stages, lifecycle properties and sales activity, the email is one part of a system that IGSendMail does not replace. Keep HubSpot for that and consider IGSendMail only if the email volume is large enough that running it separately saves real money. Move if HubSpot is, in practice, an expensive newsletter tool.