Looking for a Brevo alternative?

Why people look for a Brevo alternative

Brevo is one of the few platforms in this comparison that does not bill per contact, and that is genuinely its strength: a large list that is emailed once a month costs very little to store. The frustration tends to arrive with volume. Lower tiers carry a daily sending limit, which turns a single large campaign into something that trickles out over days, and the send allowance at a given price is small — around 20,000 sends a month at the $59 tier that suits a 10,000-contact list.

The second complaint is add-ons. Features that most platforms bundle are priced separately, so the headline plan price and the bill you actually pay drift apart as your needs grow. People rarely leave Brevo because it is bad; they leave because the sends ran out and the next step up was expensive.

How the pricing compares

At 1,000 contacts Brevo is about $15 a month and IGSendMail's Starter plan is $19 — Brevo is cheaper, and if you send one short newsletter a month it stays cheaper. At 10,000 contacts Brevo is around $59 for roughly 20,000 sends; IGSendMail's Starter plan is $19 for 50,000 sends. At 50,000 contacts Brevo is about $169 against $49 on IGSendMail's Pro plan, which includes 200,000 sends.

IGSendMail does not charge for contacts. Every paid plan includes unlimited subscribers and you pay for the emails you send: Starter is $19 a month for 50,000 sends, Pro is $49 for 200,000 and Business is $99 for 500,000, with extra sends from $5 per 10,000 and unused packs carrying over. The free plan covers 2,500 contacts and 3,000 sends a month.

The comparison to make is sends, not contacts. Work out how many emails you actually deliver in a month — contacts multiplied by campaigns — and price both platforms on that number. Brevo wins for large, rarely-mailed lists; IGSendMail wins as soon as you send more than a couple of times a month.

What carries over when you switch

Your list comes across as a CSV export with every field, tag and custom value intact, and duplicates and invalid addresses are caught by built-in verification on import. Templates export as HTML from most platforms and import straight into the drag-and-drop editor, or you can start from the 65+ responsive templates that ship with every plan.

Automations do not export from any platform as a file, so a welcome series or an abandoned-cart flow is rebuilt rather than moved. That is usually an afternoon's work for a handful of sequences, and it is the part of a migration worth planning for. The step-by-step migration guide covers each part, and if you get stuck, the support team answers by email.

Sending domain authentication is the one thing that must happen before the first send. SPF, DKIM and DMARC records for your domain are generated inside the app; add them at your DNS host and the platform verifies them. Bounces, complaints and unsubscribes are processed automatically from that point on.

When Brevo is still the better choice

If SMS marketing and a light CRM matter as much to you as email, Brevo bundles all three and IGSendMail does not do SMS. If you email a very large list only occasionally, Brevo's per-send model may cost less. And if you are on Brevo's free tier and happy with the daily limit, there is no reason to move until you outgrow it.