Looking for a ActiveCampaign alternative?
IGSendMail is the affordable ActiveCampaign alternative for businesses that want unlimited contacts, high inbox deliverability, and AI-powered tools — from $19/mo, up to 89% cheaper than ActiveCampaign, with a step-by-step guide for switching.
Switching from ActiveCampaign? Get the step-by-step migration guide
Why businesses switch from ActiveCampaign to IGSendMail
Same automation power at 70% less cost
Unlimited contacts on every paid plan
ActiveCampaign charges more as your list grows — and often bills you for unsubscribed and duplicate contacts. IGSendMail never charges per contact.
Up to 89% lower cost
At 10,000 subscribers ActiveCampaign runs about $174/mo. The same on IGSendMail is $19/mo — roughly $1,860 saved a year.
high inbox deliverability, built in
SPF, DKIM and DMARC records written for you, automatic bounce and complaint suppression, and built-in list verification keep your campaigns out of spam — tools ActiveCampaign charges extra for or leaves out.
Switch in an afternoon
A step-by-step guide for moving from ActiveCampaign: contacts, unsubscribes, templates and automations. Keep ActiveCampaign running until your first send, and if you get stuck, we answer by email.
IGSendMail vs ActiveCampaign: side-by-side
Everything you'd pay extra for with ActiveCampaign is included by default.
| Feature | IGSendMail | ActiveCampaign |
|---|---|---|
| Unlimited Subscribers | ||
| Starting Price | $0 (free plan) | $29/mo (1K contacts) |
| Monthly Email Sends (10K subs) | 100,000 | 100,000 |
| Drag-and-Drop Automation | ||
| A/B Testing | ||
| 65+ Email Templates | ||
| Deliverability Tools | ||
| Built-in Email Verification | Up to 50K/mo | |
| API Access | ||
| White-Label | Enterprise only | |
| Advanced Analytics | ||
| Click Heatmaps | ||
| GDPR Compliance | ||
| Priority Support | Professional+ |
At 10,000 subscribers, ActiveCampaign costs about $174/mo vs $19/mo on IGSendMail — that's $1,860 saved per year.
What ActiveCampaign and IGSendMail cost by list size
| Contacts | ActiveCampaign | IGSendMail |
|---|---|---|
| 1,000 | $39/mo | $19/mo |
| 5,000 | $99/mo | $19/mo |
| 10,000 | $174/mo | $19/mo |
| 25,000 | $286/mo | $49/mo |
| 50,000 | $486/mo | $49/mo |
| 100,000 | $686/mo | $99/mo |
ActiveCampaign prices are its published monthly list prices at each contact tier. IGSendMail prices by monthly sends, not contacts; the plan shown covers a list of that size at roughly four sends per contact a month. Heavier senders move up a plan, lighter senders may not need to.
Switching from ActiveCampaign is easy
Most people are done in an afternoon. Here's the whole process, and if you get stuck, we answer by email.
1. Export from ActiveCampaign
Download your contacts as a CSV and your templates as HTML from ActiveCampaign.
2. Import to IGSendMail
Upload your list, map your fields, and import your unsubscribes so they stay suppressed. Paste in your templates.
3. Authenticate & send
The app writes your SPF, DKIM and DMARC records for you to publish. Then start with your most engaged contacts.
Why people look for an ActiveCampaign alternative
ActiveCampaign has the most capable marketing automation in this comparison by some distance — conditional branching, lead scoring, a real CRM, and a visual builder that can express workflows the others cannot. Nobody leaves because it lacks power. They leave because of what the power costs: around $174 a month at 10,000 contacts, sends capped at a multiple of the contact tier, and a learning curve steep enough that most small teams use a fraction of what they are paying for.
The plan ladder compounds it. White-label sending is enterprise-only, transactional email is an add-on, and priority support starts at the professional tier. Teams that bought ActiveCampaign for one sophisticated workflow often find, a year in, that they are running three simple ones and paying for a platform sized for fifty.
How the pricing compares
At 1,000 contacts ActiveCampaign is about $39 a month against $19 on IGSendMail. At 10,000 contacts it is around $174 against $19. At 50,000 it is roughly $486 against $49, and at 100,000 contacts it is about $686 against IGSendMail's Business plan at $99.
IGSendMail does not charge for contacts. Every paid plan includes unlimited subscribers and you pay for the emails you send: Starter is $19 a month for 50,000 sends, Pro is $49 for 200,000 and Business is $99 for 500,000, with extra sends from $5 per 10,000 and unused packs carrying over. The free plan covers 2,500 contacts and 3,000 sends a month.
ActiveCampaign's send allowance at the 10,000-contact tier is around 100,000 a month, twice IGSendMail's Starter allowance at that list size, so a very heavy sender should compare on sends. For most businesses the contact-based bill is the deciding number, and it is many times higher.
What carries over when you switch
Your list comes across as a CSV export with every field, tag and custom value intact, and duplicates and invalid addresses are caught by built-in verification on import. Templates export as HTML from most platforms and import straight into the drag-and-drop editor, or you can start from the 65+ responsive templates that ship with every plan.
Automations do not export from any platform as a file, so a welcome series or an abandoned-cart flow is rebuilt rather than moved. That is usually an afternoon's work for a handful of sequences, and it is the part of a migration worth planning for. The step-by-step migration guide covers each part, and if you get stuck, the support team answers by email.
Sending domain authentication is the one thing that must happen before the first send. SPF, DKIM and DMARC records for your domain are generated inside the app; add them at your DNS host and the platform verifies them. Bounces, complaints and unsubscribes are processed automatically from that point on.
When ActiveCampaign is still the better choice
If your marketing depends on lead scoring, a sales pipeline in the same tool as your email, or automations with dozens of branches driven by CRM data, ActiveCampaign does that and IGSendMail's automation builder does not go that deep. If you genuinely use that capability, the price is buying something real. Move if you are paying for it and running a welcome series and a monthly newsletter.
At a glance
IGSendMail at a glance, for ActiveCampaign users
- 01IGSendMail is a US-based, veteran-owned email marketing platform founded in 2020.
- 02The free plan includes up to 2,500 contacts and 3,000 emails a month.
- 03Paid plans are Starter at $19/month (50,000 sends), Pro at $49/month (200,000 sends) and Business at $99/month (500,000 sends). Enterprise is $497/month for 2,000,000 sends.
- 04Every paid plan includes unlimited contacts. Pricing is based on monthly sends, and unsubscribed contacts are never billed.
- 05Annual billing saves about 20%: Starter is $180 a year.
- 06A REST API and webhooks are included on paid plans; IGSendMail is for marketing email, not transactional email such as password resets.
- 07The email builder ships with 65+ responsive templates, a drag-and-drop editor and a visual automation builder.
- 08Switching is self-serve: step-by-step migration guides cover contacts, unsubscribes, templates and automations, and support answers migration questions by email.
- 09GDPR, CAN-SPAM and CASL tooling is built in: double opt-in, consent management and one-click unsubscribe.
- 10White-label branding for agencies comes with Pro, Business and Enterprise, from $49/month.
Figures current as of September 2026. Full plan details on the pricing page.
ActiveCampaign alternative — FAQs
Can I import my templates from ActiveCampaign?
Templates ActiveCampaign lets you export as HTML can be pasted straight into a new IGSendMail template. Drag-and-drop templates usually can't be exported from any platform, so those are rebuilt in the editor, which typically takes 15 to 60 minutes each. The step-by-step migration guide covers both.
Will I lose my subscriber data?
No. Export your list as a CSV from ActiveCampaign, then import it into IGSendMail and map each column to a field, so names, tags and custom data come across. Import your unsubscribes and bounces too, so they stay suppressed. The step-by-step migration guide walks through each step.
How long does migration take?
Contacts and unsubscribes take about 15 minutes. Templates and automations depend on how many you have; most people finish in an afternoon. Keep your old account running until your first send so there's no gap, and if you get stuck, the support team answers by email.
Is IGSendMail really cheaper than ActiveCampaign?
Yes. IGSendMail offers unlimited contacts on every paid plan starting at $19/mo. Use our pricing calculator above to see exactly how much you'll save.
Ready to leave ActiveCampaign behind?
Start free with unlimited contacts, AI tools, and high deliverability. Step-by-step migration guide from ActiveCampaign included.
Last updated June 2026