IGSendMail
E-commerce Email Marketing

E-commerce Email Marketing That Drives Sales

Ecommerce email marketing is the practice of sending automated and scheduled emails to shoppers and customers of an online store to recover abandoned carts, announce products, and drive repeat purchases. IGSendMail gives online stores cart recovery, behavioral segmentation, and post-purchase automation on unlimited-contact plans, with a free plan for up to 2,500 contacts.

Recover abandoned carts, increase customer lifetime value, and boost online sales with automated email marketing campaigns designed specifically for e-commerce businesses.

Start Recovering RevenueExplore Features

E-commerce Email Marketing Features

Purpose-built tools to maximize your online store's revenue through strategic email marketing.

Abandoned Cart Recovery

Automatically recover lost sales with personalized cart abandonment sequences

  • Recover 15-30% of abandoned carts
  • Personalized product reminders
  • Automated multi-step sequences
Behavioral Segmentation

Segment customers based on purchase history, browsing behavior, and engagement

  • VIP customer targeting
  • Purchase-based segments
  • Engagement scoring
Post-Purchase Automation

Nurture customers with order confirmations, shipping updates, and review requests

  • Increase repeat purchases
  • Build customer loyalty
  • Generate social proof
Product Recommendations

AI-powered product recommendations based on customer preferences and behavior

  • Increase average order value
  • Cross-sell related products
  • Personalized shopping experience

Proven E-commerce Email Strategies

Automated campaigns that have generated millions in additional revenue for online stores.

Welcome Series for New Customers

Onboard new customers with brand story, best sellers, and exclusive offers

25% increase in first-time buyer retention
Win-Back Inactive Customers

Re-engage dormant customers with special offers and new product announcements

18% of inactive customers make a purchase
VIP Customer Rewards

Exclusive offers and early access for your highest-value customers

40% increase in customer lifetime value
Seasonal Campaign Automation

Automated holiday and seasonal campaigns to maximize sales opportunities

60% increase in seasonal revenue

E-commerce Integrations

WooCommerce connects directly, with a built-in abandoned cart trigger. Other platforms connect through Zapier's webhooks or our REST API.

WooCommerce
Built in
REST API
Built in
WordPress
Embed code
Shopify
Via Zapier or API
BigCommerce
Via Zapier or API
Magento
Via API
Stripe
Via Zapier or API
PayPal
Via Zapier or API

Frequently Asked Questions

Yes. Email is a direct sales channel for online stores: welcome offers, abandoned cart reminders, product launches, and win-back campaigns all link straight to product pages and checkout. Because you own the list, you are not paying per click to reach past visitors and customers. IGSendMail adds behavioral segmentation and post-purchase automation so those emails go to the right shoppers at the right time.

The five core flows are a welcome series for new subscribers, an abandoned cart sequence, a post-purchase series (order confirmation, shipping update, review request), a win-back campaign for inactive customers, and a VIP or loyalty flow for your highest-value buyers. Each maps to a feature on this page, and all five can run as automated multi-step sequences in IGSendMail.

For most stores, abandoned cart recovery produces the fastest return because it targets shoppers who already chose a product. After that, segmenting by purchase history and engagement lets you send fewer, more relevant campaigns instead of blasting the whole list. Pair automation with a consistent send schedule and watch clicks and sales rather than open rate alone.

Email only works with a list you have built, so a brand-new store has little to send to at first. Poor list hygiene or over-sending can push messages to spam and damage your sending domain. Design and copy also take time. IGSendMail reduces the technical risk with automatic SPF, DKIM, and DMARC setup and is built for high inbox placement.

IGSendMail has a free plan with up to 2,500 contacts and 3,000 emails per month. Paid plans include unlimited contacts: Starter is $19/mo ($15 on annual billing) for 50,000 emails a month, Pro is $49/mo ($39 annual) for 100,000, and Business is $99/mo ($79 annual) for 300,000. Pricing is based on emails sent, not list size, so a growing customer list does not raise your bill.

WooCommerce, yes: connect your store and use the built-in abandoned cart trigger in your automations. There is no Shopify app; Shopify, BigCommerce, Magento, Stripe, and PayPal connect through Zapier's webhooks or our REST API. Keep order confirmations and other transactional emails on your store platform or a dedicated transactional provider. See the integrations page for the current list.

Start free, grow on unlimited contacts

Connect your WooCommerce store or build your first cart and welcome automations on the free plan: 2,500 contacts and 3,000 emails a month. Paid plans have unlimited contacts, so your bill follows your sending, not your list.

Read the Ecommerce Email PlaybookSee pricing

Related reading

Guide

Abandoned Cart Email Best Practices: Recover 30% More Sales

The cart-recovery flow, timing, and copy that turn abandoned checkouts into orders.

Read the guide
Guide

Email Marketing for Small Business: The Complete Guide

Build a list and automate campaigns without overpaying — ideal for growing stores.

Read the guide