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5 articles tagged with ecommerce email.
Revenue per email is campaign revenue divided by delivered emails. Here is the correct formula, realistic benchmark bands by campaign type, how to decompose RPE into levers you can pull, attribution pitfalls, and the decisions the metric should drive.
In a November inbox full of identical discounts, specificity wins. Here are five subject line patterns that work, a send-by-send map for the whole weekend, mobile length limits, what to avoid, and how to test when you only get one shot.
Holiday email results are decided in October. A week-by-week planning calendar, volume warm-up schedule, offer segmentation by buyer type, subject line patterns that survive a crowded inbox, and the January follow-through most brands skip.
Three free abandoned cart email templates you can copy, with subject lines, preheaders, and full body copy for the 1-hour reminder, the 24-hour objection handler, and the 72-hour close. Includes timing tables, discount rules, browse-abandonment strategy, and how to measure real incremental recovery.
40 ready-to-use abandoned cart email subject lines grouped by angle, reminder, discount, urgency, and social proof, plus how to sequence and A/B test them for recovery.