Tag
10 articles tagged with ecommerce email.
Klaviyo is built for ecommerce depth, Mailchimp for general-purpose ease. This comparison covers where each genuinely wins, how their pricing models differ in shape, what deliverability claims to ignore, the real cost of switching, and four questions that settle the decision in ten minutes.
Shopify's built-in abandoned checkout email is one message on a fixed delay. Here is how to enable it, how cart and checkout abandonment differ, the three-email sequence that recovers more, segmentation that lifts it further, and realistic benchmarks.
A complete guide to Shopify email templates: the difference between transactional notifications and marketing campaigns, which of Shopify's default templates are worth customizing, how to edit them safely, the seven automations every store should run, and integration setup.
RFM sorts customers by how recently they bought, how often, and how much. It takes an hour to build and it will tell you which few hundred people are worth a different email.
Revenue per email is campaign revenue divided by delivered emails. Here is the correct formula, realistic benchmark bands by campaign type, how to decompose RPE into levers you can pull, attribution pitfalls, and the decisions the metric should drive.
In a November inbox full of identical discounts, specificity wins. Here are five subject line patterns that work, a send-by-send map for the whole weekend, mobile length limits, what to avoid, and how to test when you only get one shot.
Holiday email results are decided in October. A week-by-week planning calendar, volume warm-up schedule, offer segmentation by buyer type, subject line patterns that survive a crowded inbox, and the January follow-through most brands skip.
Three free abandoned cart email templates you can copy, with subject lines, preheaders, and full body copy for the 1-hour reminder, the 24-hour objection handler, and the 72-hour close. Includes timing tables, discount rules, browse-abandonment strategy, and how to measure real incremental recovery.
40 ready-to-use abandoned cart email subject lines grouped by angle, reminder, discount, urgency, and social proof, plus how to sequence and A/B test them for recovery.
Timing, sequencing, and copy for cart-recovery emails — plus the automation flow that wins back lost ecommerce revenue.
