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3 articles tagged with unsubscribe.
The List-Unsubscribe header is what puts the unsubscribe link next to your name in Gmail. It is now required for bulk senders, and it protects you from spam complaints.
A practical GDPR checklist for email marketers: lawful basis, signup form rules, the consent records you must be able to produce, subscriber rights that actually work, DPAs with processors, retention limits, and a one-page audit you can run today.
CAN-SPAM is shorter and stranger than people assume — it does not require opt-in, but it does carry a per-email penalty and it holds you responsible for what your agency sends.
