AI Email Marketing
AI Email Segmentation: A Practical Playbook
Clustering a list is a real statistical problem and models are good at it. The catch is that a cluster is not a segment until you can say what it means.
Oct 18, 20266 min read
Category
AI Email Marketing
8 articles in AI Email Marketing.
AI Email Marketing
AI Email Personalization Past First Name
First-name personalization stopped working around 2012. What AI adds is the ability to change what you offer rather than who you address — and there is a line worth not crossing.
Oct 12, 20265 min read
AI Email Marketing
Send Time Optimization: Does AI Help?
Send time optimization predicts when each subscriber opens and delivers to them then. The lift is small, consistent and free — which makes it the best AI feature in email.
Oct 6, 20265 min read
AI Email Marketing
MCP for Email Marketing: A Practical Guide
MCP lets an AI assistant work inside your email platform instead of guessing at it. Here is what that actually changes day to day, and what it should never be allowed to do.
Sep 30, 20265 min read
AI Email Marketing
ChatGPT for Email Marketing: Prompts That Work
ChatGPT is a decent email marketing assistant and a poor email marketing writer. Here are the prompts that work, and the newer setup that skips copy-paste entirely.
Sep 24, 20265 min read
AI Email Marketing
How to Use an AI Subject Line Generator
An AI subject line generator is worth using for the same reason a thesaurus is: it gives you options you would not have reached. Here is how to get useful ones.
Sep 18, 20265 min read
AI Email Marketing
AI Email Writer: Getting Copy Worth Sending
An AI email writer produces competent, forgettable copy by default. Here is the division of labour that gets you drafts worth sending, and the prompts that cause it.
Sep 12, 20266 min read
AI Email Marketing
AI Email Marketing: What Actually Works
AI in email marketing is now mostly useful and occasionally worth the hype. Here is what genuinely moves numbers, what wastes your time, and where it quietly hurts deliverability.
Sep 6, 20266 min read