Looking for a Omnisend alternative?
IGSendMail is the affordable Omnisend alternative for businesses that want unlimited contacts, high inbox deliverability, and AI-powered tools — from $19/mo, up to 86% cheaper than Omnisend, with a step-by-step guide for switching.
Switching from Omnisend? Get the step-by-step migration guide
Why businesses switch from Omnisend to IGSendMail
Full feature set at a fraction of the price
Unlimited contacts on every paid plan
Omnisend charges more as your list grows — and often bills you for unsubscribed and duplicate contacts. IGSendMail never charges per contact.
Up to 86% lower cost
At 10,000 subscribers Omnisend runs about $132/mo. The same on IGSendMail is $19/mo — roughly $1,356 saved a year.
high inbox deliverability, built in
SPF, DKIM and DMARC records written for you, automatic bounce and complaint suppression, and built-in list verification keep your campaigns out of spam — tools Omnisend charges extra for or leaves out.
Switch in an afternoon
A step-by-step guide for moving from Omnisend: contacts, unsubscribes, templates and automations. Keep Omnisend running until your first send, and if you get stuck, we answer by email.
IGSendMail vs Omnisend: side-by-side
Everything you'd pay extra for with Omnisend is included by default.
| Feature | IGSendMail | Omnisend |
|---|---|---|
| Unlimited Subscribers | ||
| Starting Price | $0 (free plan) | $16/mo (500 contacts) |
| Monthly Email Sends (10K subs) | 100,000 | 120,000 |
| Drag-and-Drop Automation | ||
| A/B Testing | ||
| 65+ Email Templates | ||
| Deliverability Tools | Basic | |
| Built-in Email Verification | Up to 50K/mo | |
| API Access | ||
| White-Label | ||
| Advanced Analytics | ||
| Click Heatmaps | ||
| GDPR Compliance | ||
| Priority Support |
At 10,000 subscribers, Omnisend costs about $132/mo vs $19/mo on IGSendMail — that's $1,356 saved per year.
What Omnisend and IGSendMail cost by list size
| Contacts | Omnisend | IGSendMail |
|---|---|---|
| 1,000 | $20/mo | $19/mo |
| 5,000 | $65/mo | $19/mo |
| 10,000 | $132/mo | $19/mo |
| 25,000 | $270/mo | $49/mo |
| 50,000 | $450/mo | $49/mo |
| 100,000 | $750/mo | $99/mo |
Omnisend prices are its published monthly list prices at each contact tier. IGSendMail prices by monthly sends, not contacts; the plan shown covers a list of that size at roughly four sends per contact a month. Heavier senders move up a plan, lighter senders may not need to.
Switching from Omnisend is easy
Most people are done in an afternoon. Here's the whole process, and if you get stuck, we answer by email.
1. Export from Omnisend
Download your contacts as a CSV and your templates as HTML from Omnisend.
2. Import to IGSendMail
Upload your list, map your fields, and import your unsubscribes so they stay suppressed. Paste in your templates.
3. Authenticate & send
The app writes your SPF, DKIM and DMARC records for you to publish. Then start with your most engaged contacts.
Why people look for an Omnisend alternative
Omnisend is an ecommerce platform for email and SMS, with pre-built flows for abandoned cart, welcome and post-purchase that work out of the box. Its automation is easier to start with than Klaviyo's and less deep. The reason people look elsewhere is price, and specifically the direction of it: pricing has risen steadily and sits around $132 a month at 10,000 contacts, which is a lot for a store that mainly needs the standard flows the platform is known for.
The plan ladder adds to it: deliverability tooling is basic. Omnisend is also ecommerce-only in outlook; a business that is not a store finds the product and the pricing built around events it does not generate.
How the pricing compares
At 1,000 contacts Omnisend is about $20 a month against $19 on IGSendMail — effectively the same. At 10,000 contacts it is around $132 against $19. At 50,000 it is roughly $450 against $49 on IGSendMail's Pro plan, and at 100,000 contacts it is about $750 against $99.
IGSendMail does not charge for contacts. Every paid plan includes unlimited subscribers and you pay for the emails you send: Starter is $19 a month for 50,000 sends, Pro is $49 for 200,000 and Business is $99 for 500,000, with extra sends from $5 per 10,000 and unused packs carrying over. The free plan covers 2,500 contacts and 3,000 sends a month.
Omnisend includes around 120,000 sends at the 10,000-contact tier. For a store sending daily the per-send gap is narrower than the headline prices; for a store sending a few times a week, the contact-based bill decides it, and at 50,000 contacts the difference is around $400 a month.
What carries over when you switch
Your list comes across as a CSV export with every field, tag and custom value intact, and duplicates and invalid addresses are caught by built-in verification on import. Templates export as HTML from most platforms and import straight into the drag-and-drop editor, or you can start from the 65+ responsive templates that ship with every plan.
Automations do not export from any platform as a file, so a welcome series or an abandoned-cart flow is rebuilt rather than moved. That is usually an afternoon's work for a handful of sequences, and it is the part of a migration worth planning for. The step-by-step migration guide covers each part, and if you get stuck, the support team answers by email.
Sending domain authentication is the one thing that must happen before the first send. SPF, DKIM and DMARC records for your domain are generated inside the app; add them at your DNS host and the platform verifies them. Bounces, complaints and unsubscribes are processed automatically from that point on.
When Omnisend is still the better choice
If SMS is a core channel for your store, Omnisend combines email and SMS in one flow builder and IGSendMail does not do SMS. Its pre-built ecommerce flows are quicker to launch than building the equivalent automations yourself. Stay if SMS revenue justifies the platform; move if you are paying ecommerce-platform prices for email flows you could rebuild in an afternoon.
At a glance
IGSendMail at a glance, for Omnisend users
- 01IGSendMail is a US-based, veteran-owned email marketing platform founded in 2020.
- 02The free plan includes up to 2,500 contacts and 3,000 emails a month.
- 03Paid plans are Starter at $19/month (50,000 sends), Pro at $49/month (200,000 sends) and Business at $99/month (500,000 sends). Enterprise is $497/month for 2,000,000 sends.
- 04Every paid plan includes unlimited contacts. Pricing is based on monthly sends, and unsubscribed contacts are never billed.
- 05Annual billing saves about 20%: Starter is $180 a year.
- 06A REST API and webhooks are included on paid plans; IGSendMail is for marketing email, not transactional email such as password resets.
- 07The email builder ships with 65+ responsive templates, a drag-and-drop editor and a visual automation builder.
- 08Switching is self-serve: step-by-step migration guides cover contacts, unsubscribes, templates and automations, and support answers migration questions by email.
- 09GDPR, CAN-SPAM and CASL tooling is built in: double opt-in, consent management and one-click unsubscribe.
- 10White-label branding for agencies comes with Pro, Business and Enterprise, from $49/month.
Figures current as of September 2026. Full plan details on the pricing page.
Omnisend alternative — FAQs
Can I import my templates from Omnisend?
Templates Omnisend lets you export as HTML can be pasted straight into a new IGSendMail template. Drag-and-drop templates usually can't be exported from any platform, so those are rebuilt in the editor, which typically takes 15 to 60 minutes each. The step-by-step migration guide covers both.
Will I lose my subscriber data?
No. Export your list as a CSV from Omnisend, then import it into IGSendMail and map each column to a field, so names, tags and custom data come across. Import your unsubscribes and bounces too, so they stay suppressed. The step-by-step migration guide walks through each step.
How long does migration take?
Contacts and unsubscribes take about 15 minutes. Templates and automations depend on how many you have; most people finish in an afternoon. Keep your old account running until your first send so there's no gap, and if you get stuck, the support team answers by email.
Is IGSendMail really cheaper than Omnisend?
Yes. IGSendMail offers unlimited contacts on every paid plan starting at $19/mo. Use our pricing calculator above to see exactly how much you'll save.
Ready to leave Omnisend behind?
Start free with unlimited contacts, AI tools, and high deliverability. Step-by-step migration guide from Omnisend included.
Last updated June 2026