Compliance and Privacy
CASL Compliance for Email Marketers
CASL is the strictest anti-spam law in the English-speaking world, it applies to anyone emailing Canadians, and the penalties are large enough to notice.
Oct 13, 20265 min read
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Compliance and Privacy
7 articles in Compliance and Privacy.
Compliance and Privacy
Double Opt-In vs Single Opt-In
Double opt-in costs you a fifth of your signups and buys you a cleaner list, better deliverability and proof of consent. Here is when the trade is worth it.
Oct 7, 20265 min read
Compliance and Privacy
One-Click Unsubscribe: How to Implement It
One-click unsubscribe is required for bulk senders and easy to implement wrongly — the common mistake silently removes subscribers who never asked to leave.
Oct 1, 20265 min read
Compliance and Privacy
The List-Unsubscribe Header, Explained
The List-Unsubscribe header is what puts the unsubscribe link next to your name in Gmail. It is now required for bulk senders, and it protects you from spam complaints.
Sep 25, 20265 min read
Compliance and Privacy
Google and Yahoo Bulk Sender Requirements
Since February 2024 Google and Yahoo enforce authentication, one-click unsubscribe and a spam complaint ceiling. Here is exactly what they check and how to pass.
Sep 19, 20265 min read
Compliance and Privacy
CAN-SPAM Compliance: The Rules That Matter
CAN-SPAM is shorter and stranger than people assume — it does not require opt-in, but it does carry a per-email penalty and it holds you responsible for what your agency sends.
Sep 13, 20265 min read
Compliance and Privacy
GDPR Email Consent: What Counts as Valid
Most GDPR advice for email marketers is written by people who have never run a list. Here is what actually counts as valid consent, what you have to be able to prove, and where legitimate interest really applies.
Sep 7, 20266 min read