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    Metrics & Benchmarks

    3 articles in Metrics & Benchmarks.

    What's a Good Email Open Rate? (Benchmarks)
    Metrics & Benchmarks

    What's a Good Email Open Rate? (Benchmarks)

    A good email open rate sits roughly in the 20-35% range for most industries. See approximate benchmarks by industry, why privacy changes inflate the metric, and how to improve a low open rate.

    Jun 29, 20268 min read
    How to Calculate Email Open Rate (Formula)
    Metrics & Benchmarks

    How to Calculate Email Open Rate (Formula)

    Email open rate = (unique opens / emails delivered) x 100. See the formula, a step-by-step worked example, why you divide by delivered (not sent), and related metric formulas.

    Jun 28, 20267 min read
    Email Click-Through Rate: Benchmarks & Tips
    Metrics & Benchmarks

    Email Click-Through Rate: Benchmarks & Tips

    Email click-through rate (CTR) = (unique clicks / delivered) x 100. See the formula, approximate benchmarks by industry, CTR vs. CTOR, and seven proven ways to improve your clicks.

    Jun 27, 20268 min read
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