Metrics and Benchmarks
Email Attribution Without Fooling Yourself
Email attribution is a set of choices, not a measurement. Making the choices explicit is what separates a number you can act on from one you argue about.
Oct 10, 20265 min read
Tag
#analytics
3 articles tagged with analytics.
Metrics and Benchmarks
Email Conversion Rate: Measure It Properly
Open rates are broken and click rates flatter you. Conversion rate is the only email metric tied to money — here is how to calculate it so the number means something.
Sep 10, 20266 min read
Metrics & Benchmarks
Email Attribution Models Explained
Six email attribution models compared side by side, why email is systematically undercredited in last-click reporting, how to set an attribution window that matches your sales cycle, and why open-based attribution no longer works. Includes holdout testing as the reality check on any model.
Sep 7, 20269 min read