Compliance and Privacy
How to Keep Email Consent Records
Under GDPR and CASL the burden of proving consent is on you. Here is exactly what to store, and the field everyone forgets until a regulator asks.
Oct 19, 20266 min read
Tag
#CASL
4 articles tagged with CASL.
Compliance and Privacy
CASL Compliance for Email Marketers
CASL is the strictest anti-spam law in the English-speaking world, it applies to anyone emailing Canadians, and the penalties are large enough to notice.
Oct 13, 20265 min read
Compliance
Unsubscribe Link Requirements by Law
What the law actually requires from your unsubscribe link under CAN-SPAM, CASL, and GDPR, plus the one-click List-Unsubscribe headers major mailbox providers now require from bulk senders. Includes a comparison table of deadlines, the friction you cannot add, footer requirements, and preference-center best practice.
Sep 24, 20269 min read
Compliance
Email Consent Checkbox Wording (+ Examples)
Email consent wording has to name who is sending, what they will send, how often, and how to stop. This guide gives seven copy-and-adapt checkbox examples by scenario, a table of failing wording with fixes, the design traps around the box itself, how GDPR, CAN-SPAM and CASL differ, and exactly what to record so consent can be proven later.
Sep 23, 20269 min read