Tag
3 articles tagged with click through rate.
Approximate open, click, bounce, and unsubscribe ranges across eleven industries -- plus why open rate has become the least trustworthy number, which metrics actually predict revenue, and how to build an internal benchmark that beats any published average.
A practical guide to writing email CTAs that actually get clicked: name the outcome instead of the mechanic, place the button where motivation peaks, and ask for one thing only. Includes a weak-vs-strong CTA rewrite table, placement rules by email type, button design specs, reassurance microcopy, and a testing method that produces reusable lessons.
Email click-through rate (CTR) = (unique clicks / delivered) x 100. See the formula, approximate benchmarks by industry, CTR vs. CTOR, and seven proven ways to improve your clicks.
