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#click to open rate

2 articles tagged with click to open rate.

How to Calculate Click-Through Rate (Formula)

The email click-through rate formula is unique clicks divided by delivered emails times 100 — but the denominator and the definition of a click both change the answer. This guide walks through a full worked example, compares CTR with CTOR and conversion rate, explains the noise sources that distort click data, and shows how to tie clicks back to revenue.

Sep 15, 20268 min read

Metrics & Benchmarks

The Email Engagement Metrics That Actually Matter

Open rate broke when privacy features started preloading images. Here are the metrics that survived, what each one actually tells you, the health thresholds that protect your sender reputation, and a one-screen dashboard worth reviewing every week.

Sep 6, 20269 min read

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