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4 articles tagged with compliance.
Law firm email lives under attorney advertising rules, confidentiality duties, and event-driven demand. Here is how to build a list you are allowed to email, what to send by practice area, which automations are safe, and how to measure a channel that pays off in quarters.
HIPAA-compliant email marketing comes down to three things: keep protected health information out of marketing emails, get written authorization before any marketing use of PHI, and sign a BAA with every vendor in the data path. This guide covers what counts as PHI, the list-separation architecture most practices use, the operational safeguards required, and the mistakes that cause reportable breaches.
Healthcare email marketing works when you separate general marketing from anything touching protected health information. This guide includes a PHI decision table, the two-stream architecture most practices should run, how HIPAA stacks with CAN-SPAM and GDPR, content that performs, and operational safeguards worth putting in place.
How long to keep each type of subscriber data, from consent records and engagement history to suppression lists that should never be deleted. Includes a retention period table by data type, the delete vs anonymize vs suppress decision, and a six-step policy you can actually operate.
