Compliance and Privacy
CASL Compliance for Email Marketers
CASL is the strictest anti-spam law in the English-speaking world, it applies to anyone emailing Canadians, and the penalties are large enough to notice.
Oct 13, 20265 min read
Tag
#consent
4 articles tagged with consent.
Compliance and Privacy
Double Opt-In vs Single Opt-In
Double opt-in costs you a fifth of your signups and buys you a cleaner list, better deliverability and proof of consent. Here is when the trade is worth it.
Oct 7, 20265 min read
Compliance
What Your Email Privacy Policy Needs to Say
Your website privacy policy probably ignores your email program. Here is the full data inventory to disclose, how to handle legal basis and subprocessors, a retention schedule you can actually execute, and where the policy must be linked.
Sep 14, 20269 min read
Compliance and Privacy
GDPR Email Consent: What Counts as Valid
Most GDPR advice for email marketers is written by people who have never run a list. Here is what actually counts as valid consent, what you have to be able to prove, and where legitimate interest really applies.
Sep 7, 20266 min read