Tag
5 articles tagged with customer retention.
Restaurant email works because it reaches guests in the window when they are deciding where to eat. This guide covers collecting addresses without slowing service, the six sends that actually move covers, timing that matches how dining decisions get made, segments worth maintaining, filling slow weeknights, and measuring email against covers rather than opens.
RFM sorts customers by how recently they bought, how often, and how much. It takes an hour to build and it will tell you which few hundred people are worth a different email.
The 30 days after a purchase are the cheapest revenue you have. This guide lays out a nine-email post-purchase flow — confirmation, shipping, pre-arrival, getting started, check-in, review request, cross-sell, replenishment, and referral — with timing, segmentation rules, a cross-sell mapping table, and the metrics that actually matter.
How to define lapsed for your business, when to trigger a win-back sequence, a four-email structure with copy you can adapt, and the suppression policy that keeps the campaign from damaging your sender reputation.
How to build a birthday email automation that actually makes money: where to collect the date, a four-email flow, offers that protect margin, edge cases that break triggers, and how to measure incremental lift.
