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3 articles tagged with data retention.
A practical GDPR checklist for email marketers: lawful basis, signup form rules, the consent records you must be able to produce, subscriber rights that actually work, DPAs with processors, retention limits, and a one-page audit you can run today.
How long to keep each type of subscriber data, from consent records and engagement history to suppression lists that should never be deleted. Includes a retention period table by data type, the delete vs anonymize vs suppress decision, and a six-step policy you can actually operate.
Your website privacy policy probably ignores your email program. Here is the full data inventory to disclose, how to handle legal basis and subprocessors, a retention schedule you can actually execute, and where the policy must be linked.
