Metrics and Benchmarks
Inbox Placement Rate vs Delivery Rate
Your delivery rate says 99% and a quarter of your email is in spam. Those are different numbers, and only one of them describes whether anyone saw your campaign.
Oct 16, 20265 min read
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2 articles tagged with delivery rate.
Metrics & Benchmarks
Delivery Rate vs Deliverability: The Difference
Delivery rate tells you the receiving server accepted your email. Deliverability tells you it reached the inbox instead of the spam folder. Learn how to calculate both, why a 99% delivery rate can hide a placement disaster, how to diagnose spam folder placement without seed testing, and the benchmarks worth holding yourself to.
Sep 20, 20268 min read