List Building
Email Merge Tags: A Complete Guide
Merge tags are the most-used and most-broken feature in email. Here is the syntax, the fallback rules, and the data hygiene that stops 'Hi ,' reaching 4,000 people.
Oct 3, 20265 min read
Tag
#dynamic content
3 articles tagged with dynamic content.
List Building
Dynamic Content in Email, Done Right
Dynamic content lets one email be several emails. Used well it removes work; used badly it produces the uncanny 'Hi {FirstName}' failures everyone has received.
Sep 27, 20265 min read
Email Copywriting
Email Personalization Examples Beyond First Name
Twenty-plus email personalization examples that go past the merge tag: behavioral triggers, purchase context, weather and location signals, copy-level segmentation, and a tiered plan for building it without breaking your data.
Aug 28, 20268 min read