Tag

    #email authentication

    7 articles tagged with email authentication.

    Reverse DNS for Email: Why PTR Records Matter
    Deliverability

    Reverse DNS for Email: Why PTR Records Matter

    Reverse DNS maps your sending IP back to a hostname via a PTR record, and receiving servers check it before they decide whether to trust you. Here is how PTR records work, what forward-confirmed reverse DNS proves, who controls the record, how to verify it in two minutes, and the mistakes that quietly cost you inbox placement.

    Aug 10, 20268 min read
    BIMI Records: Setup, Requirements, and Value
    Deliverability

    BIMI Records: Setup, Requirements, and Value

    BIMI puts your brand logo next to your emails in supporting inboxes, but only after DMARC enforcement and a verified mark certificate. Here is what BIMI requires, how to publish the record, how to prepare an SVG Tiny PS logo, where it actually renders, and how to decide whether the annual certificate cost is worth it for your sending program.

    Aug 9, 20268 min read
    Google Postmaster Tools: A Practical Guide
    Deliverability

    Google Postmaster Tools: A Practical Guide

    Google Postmaster Tools is the only first-party view of how Gmail sees your sending domain. Here is how to set it up, read every dashboard, interpret your spam rate honestly, and build a ten-minute weekly monitoring routine that catches placement problems before revenue drops.

    Aug 7, 20268 min read
    Email Authentication: SPF, DKIM, DMARC & BIMI
    Deliverability

    Email Authentication: SPF, DKIM, DMARC & BIMI

    Email authentication proves your mail really comes from you. Learn how SPF, DKIM, DMARC, and BIMI work together to stop spoofing and land in the inbox.

    Jul 8, 20269 min read
    SPF, DKIM & DMARC Explained (Plain English)
    Deliverability

    SPF, DKIM & DMARC Explained (Plain English)

    SPF, DKIM, and DMARC explained without the jargon. See what each DNS record does, how they work together, and the safe order to roll them out.

    Jul 7, 20268 min read
    How to Stop Emails Going to Spam: 12 Fixes
    Deliverability

    How to Stop Emails Going to Spam: 12 Fixes

    Twelve practical fixes to stop your emails going to spam, from SPF, DKIM, and DMARC authentication to list hygiene, engagement, and content.

    Jul 6, 20269 min read
    Why Are My Emails Going to Spam?
    Deliverability

    Why Are My Emails Going to Spam?

    Emails going to spam? The real causes are authentication gaps, a damaged sender reputation, a stale list, and low engagement. Here is how to diagnose yours.

    Jul 5, 20268 min read