Metrics and Benchmarks
Unsubscribe Rate: What's Normal, What's Not
Unsubscribes are the least alarming bad number in email. A rising rate tells you something specific — and chasing it to zero is a mistake.
Sep 28, 20265 min read
Tag
#email benchmarks
9 articles tagged with email benchmarks.
Metrics and Benchmarks
Email Marketing Benchmarks for 2026
Benchmarks are useful for orientation and dangerous as targets. Here are the current ranges, plus the reasons your numbers should differ from them.
Sep 22, 20265 min read
Metrics & Benchmarks
What's a Good Email Unsubscribe Rate?
Under 0.5% per campaign is healthy; consistently above 1% signals a real problem. This guide covers the correct formula, benchmark ranges by email type, why a near-zero rate is its own warning sign, a six-step diagnostic for spikes, and practical fixes that lower churn without hiding the unsubscribe link.
Sep 19, 20268 min read
Metrics & Benchmarks
Email Deliverability Rate: Formula and Targets
Deliverability rate is inbox placements divided by emails sent - not the delivered percentage your dashboard shows. This guide gives you both formulas, a worked example showing the gap between them, target thresholds for every related metric, three ways to estimate inbox placement, and a fix list in priority order.
Sep 11, 20269 min read
Metrics & Benchmarks
Email Forward and Share Rate: Why It Matters
Forward and share rate is the only standard email metric that measures whether your content travels beyond the list you built. This guide covers the formulas, why every reported number undercounts real sharing, how to set your own baseline instead of chasing an industry benchmark, what actually gets forwarded, and how to convert forwards into subscribers.
Sep 10, 20268 min read
Metrics & Benchmarks
Email Marketing Benchmarks by Industry
Approximate open, click, bounce, and unsubscribe ranges across eleven industries -- plus why open rate has become the least trustworthy number, which metrics actually predict revenue, and how to build an internal benchmark that beats any published average.
Sep 8, 20269 min read
Metrics & Benchmarks
Email List Growth Rate: Formula and Benchmarks
The email list growth rate formula with a worked example, gross vs net vs active growth, realistic benchmark ranges, a diagnostic table for stalled growth, and the levers that actually move the number.
Sep 5, 20268 min read
Metrics & Benchmarks
What's a Good Email Open Rate? (Benchmarks)
A good email open rate sits roughly in the 20-35% range for most industries. See approximate benchmarks by industry, why privacy changes inflate the metric, and how to improve a low open rate.
Jun 29, 20268 min read
Metrics & Benchmarks
Email Click-Through Rate: Benchmarks & Tips
Email click-through rate (CTR) = (unique clicks / delivered) x 100. See the formula, approximate benchmarks by industry, CTR vs. CTOR, and seven proven ways to improve your clicks.
Jun 27, 20268 min read