Metrics & Benchmarks
How to Calculate Click-Through Rate (Formula)
The email click-through rate formula is unique clicks divided by delivered emails times 100 — but the denominator and the definition of a click both change the answer. This guide walks through a full worked example, compares CTR with CTOR and conversion rate, explains the noise sources that distort click data, and shows how to tie clicks back to revenue.
Sep 15, 20268 min read