Compliance and Privacy
How to Keep Email Consent Records
Under GDPR and CASL the burden of proving consent is on you. Here is exactly what to store, and the field everyone forgets until a regulator asks.
Oct 19, 20266 min read
Tag
#email compliance
10 articles tagged with email compliance.
Compliance and Privacy
CASL Compliance for Email Marketers
CASL is the strictest anti-spam law in the English-speaking world, it applies to anyone emailing Canadians, and the penalties are large enough to notice.
Oct 13, 20265 min read
Compliance and Privacy
One-Click Unsubscribe: How to Implement It
One-click unsubscribe is required for bulk senders and easy to implement wrongly — the common mistake silently removes subscribers who never asked to leave.
Oct 1, 20265 min read
Compliance
Unsubscribe Link Requirements by Law
What the law actually requires from your unsubscribe link under CAN-SPAM, CASL, and GDPR, plus the one-click List-Unsubscribe headers major mailbox providers now require from bulk senders. Includes a comparison table of deadlines, the friction you cannot add, footer requirements, and preference-center best practice.
Sep 24, 20269 min read
Compliance
Email Consent Checkbox Wording (+ Examples)
Email consent wording has to name who is sending, what they will send, how often, and how to stop. This guide gives seven copy-and-adapt checkbox examples by scenario, a table of failing wording with fixes, the design traps around the box itself, how GDPR, CAN-SPAM and CASL differ, and exactly what to record so consent can be proven later.
Sep 23, 20269 min read
Compliance
GDPR Email Marketing Compliance Checklist
A practical GDPR checklist for email marketers: lawful basis, signup form rules, the consent records you must be able to produce, subscriber rights that actually work, DPAs with processors, retention limits, and a one-page audit you can run today.
Sep 22, 20269 min read
Compliance
What Your Email Privacy Policy Needs to Say
Your website privacy policy probably ignores your email program. Here is the full data inventory to disclose, how to handle legal basis and subprocessors, a retention schedule you can actually execute, and where the policy must be linked.
Sep 14, 20269 min read
Compliance and Privacy
CAN-SPAM Compliance: The Rules That Matter
CAN-SPAM is shorter and stranger than people assume — it does not require opt-in, but it does carry a per-email penalty and it holds you responsible for what your agency sends.
Sep 13, 20265 min read
Compliance and Privacy
GDPR Email Consent: What Counts as Valid
Most GDPR advice for email marketers is written by people who have never run a list. Here is what actually counts as valid consent, what you have to be able to prove, and where legitimate interest really applies.
Sep 7, 20266 min read
Transactional & SMTP
Transactional vs Marketing Email: The Difference
Transactional emails are triggered by a user's action; marketing emails promote to a list. Here's the difference in purpose, consent, deliverability, and design.
Jul 9, 20268 min read