Design and Accessibility
Interactive Email: AMP, and What Works
Interactive email has been about to arrive for a decade. Here is what actually works today, what needs a fallback, and whether any of it is worth building.
Nov 1, 20265 min read
Tag
#email design
10 articles tagged with email design.
Design and Accessibility
Email Fonts: What Actually Renders
Custom fonts in email work in about half of the clients your subscribers use. Here is how to use them so the other half still looks deliberate.
Oct 26, 20265 min read
Design and Accessibility
Mobile Email Design Best Practices
Most of your list reads on a phone, held one-handed, in three seconds of attention. Design for that and the desktop version takes care of itself.
Oct 2, 20265 min read
Design and Accessibility
Email Image Blocking: Design Around It
A large share of your recipients see your email before its images load, and some never load them at all. Design for that and your email works everywhere.
Sep 26, 20265 min read
Design and Accessibility
Plain Text vs HTML Email
Plain text emails do not automatically get better deliverability — that myth has cost people a lot of design work. Here is what the evidence supports and when each format wins.
Sep 20, 20265 min read
Design and Accessibility
Email Accessibility: A Practical Guide
An inaccessible email is not a niche problem — it is an email a meaningful share of your list cannot read. Most of the fixes take minutes and improve deliverability as a side effect.
Sep 14, 20266 min read
Design and Accessibility
Dark Mode Email Design That Survives
Roughly a third of your list reads in dark mode, and email clients each invert your design differently. Here is how to build one email that survives all of them.
Sep 8, 20266 min read
Email Copywriting
HTML Email Design Guide for Non-Coders
Learn how to design HTML email without writing code. This practical guide covers the 600px single-column rule, which CSS actually works in Outlook and Gmail, dark-mode-safe images, alt text, file-size limits, and a seven-step build workflow you can follow with any drag-and-drop editor.
Aug 7, 20268 min read
Email Copywriting
How to Write Email CTAs That Get Clicks
A practical guide to writing email CTAs that actually get clicked: name the outcome instead of the mechanic, place the button where motivation peaks, and ask for one thing only. Includes a weak-vs-strong CTA rewrite table, placement rules by email type, button design specs, reassurance microcopy, and a testing method that produces reusable lessons.
Aug 6, 20268 min read
Deliverability
How to Avoid the Gmail Promotions Tab
Gmail files mail in Promotions when it looks like bulk marketing. Here is what the classifier actually weighs, the structural and copy changes that move you toward Primary, the tactics that waste your time, and how to test placement properly before redesigning your whole program.
Aug 5, 20268 min read