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4 articles tagged with email marketing ROI.
Every rate metric in email improves when you email fewer people. Revenue per subscriber is the one number that does not, which makes it the only honest scoreboard.
Email attribution is a set of choices, not a measurement. Making the choices explicit is what separates a number you can act on from one you argue about.
The famous $36-to-$1 figure is a survey average, not your number. Here is how to calculate email ROI in a way that would survive a finance review.
Open rates are broken and click rates flatter you. Conversion rate is the only email metric tied to money — here is how to calculate it so the number means something.
