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    #email marketing ROI

    2 articles tagged with email marketing ROI.

    Email Marketing ROI: An Honest Calculation
    Metrics and Benchmarks

    Email Marketing ROI: An Honest Calculation

    The famous $36-to-$1 figure is a survey average, not your number. Here is how to calculate email ROI in a way that would survive a finance review.

    Sep 16, 20266 min read
    Email Conversion Rate: Measure It Properly
    Metrics and Benchmarks

    Email Conversion Rate: Measure It Properly

    Open rates are broken and click rates flatter you. Conversion rate is the only email metric tied to money — here is how to calculate it so the number means something.

    Sep 10, 20266 min read
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