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4 articles tagged with email metrics.
Spam complaint rate is the share of delivered emails marked as spam. Gmail and Yahoo cap bulk senders at 0.3%. Here are realistic benchmark bands, the real causes of complaints, seven fixes that work fast, and a 30-day plan to bring the number down.
A good email open rate sits roughly in the 20-35% range for most industries. See approximate benchmarks by industry, why privacy changes inflate the metric, and how to improve a low open rate.
Email open rate = (unique opens / emails delivered) x 100. See the formula, a step-by-step worked example, why you divide by delivered (not sent), and related metric formulas.
Email click-through rate (CTR) = (unique clicks / delivered) x 100. See the formula, approximate benchmarks by industry, CTR vs. CTOR, and seven proven ways to improve your clicks.