List Building
RFM Segmentation for Email Marketers
RFM sorts customers by how recently they bought, how often, and how much. It takes an hour to build and it will tell you which few hundred people are worth a different email.
Sep 15, 20265 min read
Tag
#email segmentation
3 articles tagged with email segmentation.
List Building
Email Segmentation Strategies That Pay
Most segmentation advice tells you to segment and stops there. These are the six splits that actually change revenue, in the order worth building them.
Sep 9, 20266 min read
List Building
Quiz Lead Magnets: How to Build One That Converts
Quiz lead magnets convert better than PDFs because people want their own answer. Here are the four quiz types that work, how to write questions that segment, where to place the email gate, a branched follow-up sequence, and the metrics that find your leak.
Aug 24, 20269 min read