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3 articles tagged with email sequences.
Registration is not attendance. This is the full event reminder sequence -- confirmation, one week out, day before, hour before, and follow-up -- with timing, subject line examples, and the automation rules that keep your show-up rate from collapsing.
How to define lapsed for your business, when to trigger a win-back sequence, a four-email structure with copy you can adapt, and the suppression policy that keeps the campaign from damaging your sender reputation.
A drip campaign sends a series of pre-written emails automatically, on a schedule or triggered by a subscriber's action. See how they work, plus welcome, cart-recovery, and re-engagement sequences with exact timing.