List Building
How Often Should You Email Your List?
Send frequency is the decision that determines your unsubscribe rate, your complaint rate and eventually your inbox placement. Most people set it by accident.
Oct 21, 20265 min read
Tag
#email strategy
5 articles tagged with email strategy.
Industry Guides
B2B Email Marketing That Gets Replies
B2B email fails for different reasons than B2C email. Smaller lists, longer cycles, buying committees — and a reply is worth more than a click.
Sep 17, 20266 min read
List Building
Email Segmentation Strategies That Pay
Most segmentation advice tells you to segment and stops there. These are the six splits that actually change revenue, in the order worth building them.
Sep 9, 20266 min read
Automation
Newsletter vs Drip Campaign: Which to Use When
Newsletters run on your calendar; drip campaigns run on each subscriber's clock. This guide breaks down what each format is genuinely good at, a four-question test for deciding where any message belongs, how to run both without burning out your list, and the metrics that judge each one fairly.
Aug 18, 20268 min read
Transactional & SMTP
Transactional vs Marketing Email: The Difference
Transactional emails are triggered by a user's action; marketing emails promote to a list. Here's the difference in purpose, consent, deliverability, and design.
Jul 9, 20268 min read