Tag

#engagement

3 articles tagged with engagement.

What's a Good Email Unsubscribe Rate?

Under 0.5% per campaign is healthy; consistently above 1% signals a real problem. This guide covers the correct formula, benchmark ranges by email type, why a near-zero rate is its own warning sign, a six-step diagnostic for spikes, and practical fixes that lower churn without hiding the unsubscribe link.

Sep 19, 20268 min read

Metrics & Benchmarks

The Email Engagement Metrics That Actually Matter

Open rate broke when privacy features started preloading images. Here are the metrics that survived, what each one actually tells you, the health thresholds that protect your sender reputation, and a one-screen dashboard worth reviewing every week.

Sep 6, 20269 min read

Deliverability

Why Are My Emails Going to Spam?

Emails going to spam? The real causes are authentication gaps, a damaged sender reputation, a stale list, and low engagement. Here is how to diagnose yours.

Jul 5, 20268 min read

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