Metrics & Benchmarks
What's a Good Email Unsubscribe Rate?
Under 0.5% per campaign is healthy; consistently above 1% signals a real problem. This guide covers the correct formula, benchmark ranges by email type, why a near-zero rate is its own warning sign, a six-step diagnostic for spikes, and practical fixes that lower churn without hiding the unsubscribe link.
Sep 19, 20268 min read