Metrics and Benchmarks
Email List Churn and How to Slow It
Every list loses people continuously, and most of the loss is invisible because it happens through silence rather than unsubscribes. Here is how to measure and slow it.
Oct 4, 20265 min read
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#list churn
2 articles tagged with list churn.
Metrics & Benchmarks
What's a Good Email Unsubscribe Rate?
Under 0.5% per campaign is healthy; consistently above 1% signals a real problem. This guide covers the correct formula, benchmark ranges by email type, why a near-zero rate is its own warning sign, a six-step diagnostic for spikes, and practical fixes that lower churn without hiding the unsubscribe link.
Sep 19, 20268 min read