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#list health

2 articles tagged with list health.

How Often Should You Email Your List?

Send frequency is the decision that determines your unsubscribe rate, your complaint rate and eventually your inbox placement. Most people set it by accident.

Oct 21, 20265 min read

Metrics and Benchmarks

Unsubscribe Rate: What's Normal, What's Not

Unsubscribes are the least alarming bad number in email. A rising rate tells you something specific — and chasing it to zero is a mistake.

Sep 28, 20265 min read

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