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4 articles tagged with list hygiene.
35 re-engagement email subject lines organized by the five angles that actually convert dormant subscribers: the breakup, the permission ask, the catch-up, the incentive, and the curiosity gap. Includes the three-email sequence structure, segmentation rules, and realistic benchmarks for win-back open and reactivation rates.
Spam complaint rate is the share of delivered emails marked as spam. Gmail and Yahoo cap bulk senders at 0.3%. Here are realistic benchmark bands, the real causes of complaints, seven fixes that work fast, and a 30-day plan to bring the number down.
Twelve practical fixes to stop your emails going to spam, from SPF, DKIM, and DMARC authentication to list hygiene, engagement, and content.
A practical, step-by-step guide to cleaning your email list: verify addresses, suppress bounces, re-engage the quiet, and prune the dead so your mail actually reaches the inbox.