IGSendMail

Tag

#marketing analytics

2 articles tagged with marketing analytics.

The Email Marketing Report Worth Sending
Metrics and Benchmarks

The Email Marketing Report Worth Sending

A monthly email report should answer three questions in the first ten lines. Most answer none of them and lead with a metric that no longer means anything.

Oct 28, 20265 min read
Email Marketing ROI: An Honest Calculation
Metrics and Benchmarks

Email Marketing ROI: An Honest Calculation

The famous $36-to-$1 figure is a survey average, not your number. Here is how to calculate email ROI in a way that would survive a finance review.

Sep 16, 20266 min read
← Back to all posts