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#merge tags

2 articles tagged with merge tags.

Email Merge Tags: A Complete Guide

Merge tags are the most-used and most-broken feature in email. Here is the syntax, the fallback rules, and the data hygiene that stops 'Hi ,' reaching 4,000 people.

Oct 3, 20265 min read

List Building

Dynamic Content in Email, Done Right

Dynamic content lets one email be several emails. Used well it removes work; used badly it produces the uncanny 'Hi {FirstName}' failures everyone has received.

Sep 27, 20265 min read

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