Metrics and Benchmarks
Email Marketing Benchmarks for 2026
Benchmarks are useful for orientation and dangerous as targets. Here are the current ranges, plus the reasons your numbers should differ from them.
Sep 22, 20265 min read
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#open rate
2 articles tagged with open rate.
Metrics & Benchmarks
Email Marketing Benchmarks by Industry
Approximate open, click, bounce, and unsubscribe ranges across eleven industries -- plus why open rate has become the least trustworthy number, which metrics actually predict revenue, and how to build an internal benchmark that beats any published average.
Sep 8, 20269 min read