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3 articles tagged with re-engagement.
How to define lapsed for your business, when to trigger a win-back sequence, a four-email structure with copy you can adapt, and the suppression policy that keeps the campaign from damaging your sender reputation.
35 re-engagement email subject lines organized by the five angles that actually convert dormant subscribers: the breakup, the permission ask, the catch-up, the incentive, and the curiosity gap. Includes the three-email sequence structure, segmentation rules, and realistic benchmarks for win-back open and reactivation rates.
The 7 email automation workflows every business should run: welcome series, abandoned cart, post-purchase, lead nurture, re-engagement, birthday, and browse follow-up. What each does and where to start.
