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2 articles tagged with restaurant marketing.
A restaurant list is the only marketing channel you own outright, and it beats every platform on cost per covered table. Here is what to send and how to collect addresses without being annoying.
Restaurant email works because it reaches guests in the window when they are deciding where to eat. This guide covers collecting addresses without slowing service, the six sends that actually move covers, timing that matches how dining decisions get made, segments worth maintaining, filling slow weeknights, and measuring email against covers rather than opens.
