Transactional & SMTP
Dedicated IP vs Shared IP: Which Should You Use?
A shared IP pools your sending reputation with other senders; a dedicated IP gives you an address nobody else uses. This guide compares both across reputation, warmup, volume thresholds, and risk — with a side-by-side table, a realistic warmup schedule, and the deliverability fixes that matter more than either choice.
Aug 17, 20269 min read