Compliance and Privacy
Google and Yahoo Bulk Sender Requirements
Since February 2024 Google and Yahoo enforce authentication, one-click unsubscribe and a spam complaint ceiling. Here is exactly what they check and how to pass.
Sep 19, 20265 min read
Tag
#spam complaints
4 articles tagged with spam complaints.
Deliverability
Email Feedback Loops (FBLs) Explained
Feedback loops are the only direct way to see who is marking your email as spam. Here's how FBLs work, which providers offer them, why Gmail is different, what complaint rate is too high, how to register, and how to turn complaint data into a real fix.
Aug 28, 20269 min read
Deliverability
Sender Reputation: What It Is & How to Improve It
Sender reputation decides whether your email reaches the inbox. This guide breaks down the signals mailbox providers actually score, the difference between domain and IP reputation, healthy benchmark ranges for complaints and bounces, seven habits that build reputation, and a step-by-step recovery plan when it drops.
Aug 24, 20269 min read
Deliverability
Spam Complaint Rate: Benchmarks and Fixes
Spam complaint rate is the share of delivered emails marked as spam. Gmail and Yahoo cap bulk senders at 0.3%. Here are realistic benchmark bands, the real causes of complaints, seven fixes that work fast, and a 30-day plan to bring the number down.
Aug 8, 20268 min read