Metrics and Benchmarks
Inbox Placement Rate vs Delivery Rate
Your delivery rate says 99% and a quarter of your email is in spam. Those are different numbers, and only one of them describes whether anyone saw your campaign.
Oct 16, 20265 min read
Tag
#spam folder
4 articles tagged with spam folder.
Deliverability
The 9 Most Common Deliverability Issues, Solved
Nine email deliverability issues account for nearly every inbox placement problem: broken SPF, misaligned DKIM, missing DMARC, stale lists, spam traps, high complaint rates, volume spikes, content signals, and blocklistings. This guide maps each symptom to its cause, gives the specific fix, and closes with a 30-day recovery plan and a domain warmup schedule.
Aug 22, 202610 min read
Deliverability
How to Stop Emails Going to Spam: 12 Fixes
Twelve practical fixes to stop your emails going to spam, from SPF, DKIM, and DMARC authentication to list hygiene, engagement, and content.
Jul 6, 20269 min read
Deliverability
Why Are My Emails Going to Spam?
Emails going to spam? The real causes are authentication gaps, a damaged sender reputation, a stale list, and low engagement. Here is how to diagnose yours.
Jul 5, 20268 min read