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3 articles tagged with transactional email.
An SMTP relay forwards your outgoing email through trusted servers so it reaches the inbox. Learn how relays work, how they differ from direct delivery, and when to use one.
How SMTP relay services deliver your email, and the concrete criteria to evaluate one: authentication, IP reputation, own-domain sending, reporting, and pricing.
Transactional emails are triggered by a user's action; marketing emails promote to a list. Here's the difference in purpose, consent, deliverability, and design.