List Building
How Often Should You Email Your List?
Send frequency is the decision that determines your unsubscribe rate, your complaint rate and eventually your inbox placement. Most people set it by accident.
Oct 21, 20265 min read
Tag
#unsubscribe rate
3 articles tagged with unsubscribe rate.
Metrics and Benchmarks
Unsubscribe Rate: What's Normal, What's Not
Unsubscribes are the least alarming bad number in email. A rising rate tells you something specific — and chasing it to zero is a mistake.
Sep 28, 20265 min read
Metrics & Benchmarks
What's a Good Email Unsubscribe Rate?
Under 0.5% per campaign is healthy; consistently above 1% signals a real problem. This guide covers the correct formula, benchmark ranges by email type, why a near-zero rate is its own warning sign, a six-step diagnostic for spikes, and practical fixes that lower churn without hiding the unsubscribe link.
Sep 19, 20268 min read